Introducing Your Favorite Subject - C1

Good afternoon, I'm Sara — a twenty-year-old Business Management student at the University of Leeds, originally from Bradford. To give you a sense of who I am, I most enjoy Consumer Behaviour out of all my modules, and, notably, I like how it mixes psychology with business strategy. Beyond the obvious, I remember a case study on a failed product launch that changed how I think about marketing. At the same time, I spend more time reading around this subject than any other, particularly when other demands make that harder than it sounds. If there's a thread running through all of this, it's probably that I am hoping to specialise in this area for my final-year dissertation. In many ways, what defines me has less to do with any single fact and more to do with how enjoying a subject usually shows in the reading you do that nobody assigned you.